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If you are running a business and want it to attain as much information as possible, a web presence is needed. This goes for every industry that you can possibly think of, investment banking being seen amongst them. As important as this may be for Robert Jain Credit Suisse, for example, I'd like to think that there are certain qualities that should be focused on more than others. Here are just a couple of qualities that can prove to be most helpful when it comes to design in particular.
First of all, you want to make that you have the appropriate fonts set in place. There is nothing more off-putting than a particular typeface that is too illegible, which is something that can throw off the entire design as a result. Instead of choosing a cursive font that not everyone may be able to make out so easily, go with something that is more solid and easy to decipher. It may not be as elegant but I'd like to think that it is very much effective.
Secondly, there is a matter of color and every page is going to have a certain scheme that helps to make it stand out over the course of time. Preferably, you want something that looks clean and yet easy on the eyes; this means that something like green text over a red background is not going to be preferred, no matter how colorful it might be. Go with a white background and black text if you want to stick to the basics. If there is a lot of text set on your homepage, this will keep eye strain to a minimum.
Robert Jain Credit Suisse is knows all too well just how important it is for navigation to be put into place and why it should be set at a high level. It's not like every site needs to have clear directions but the ability to move from one portion to a site to the next should be easy enough. If this level of ease is not seen, are users going to stay on your website as long as they should be? Keep this in mind because it is a point that has the support of any authority, Jain included.
With these ideas brought into incorporation, it is clear that web design is going to take quite a bit in order for it to stand at the highest level possible. Robert Jain Credit Suisse knows just how vital it is for this level of design to be effective and part of it comes from the appearance. Colors and text will be able to come together in order to help said appearance along. In addition, if your page is difficult to move through, chances are that it will not have nearly as much attention driven to it as it should.
First of all, you want to make that you have the appropriate fonts set in place. There is nothing more off-putting than a particular typeface that is too illegible, which is something that can throw off the entire design as a result. Instead of choosing a cursive font that not everyone may be able to make out so easily, go with something that is more solid and easy to decipher. It may not be as elegant but I'd like to think that it is very much effective.
Secondly, there is a matter of color and every page is going to have a certain scheme that helps to make it stand out over the course of time. Preferably, you want something that looks clean and yet easy on the eyes; this means that something like green text over a red background is not going to be preferred, no matter how colorful it might be. Go with a white background and black text if you want to stick to the basics. If there is a lot of text set on your homepage, this will keep eye strain to a minimum.
Robert Jain Credit Suisse is knows all too well just how important it is for navigation to be put into place and why it should be set at a high level. It's not like every site needs to have clear directions but the ability to move from one portion to a site to the next should be easy enough. If this level of ease is not seen, are users going to stay on your website as long as they should be? Keep this in mind because it is a point that has the support of any authority, Jain included.
With these ideas brought into incorporation, it is clear that web design is going to take quite a bit in order for it to stand at the highest level possible. Robert Jain Credit Suisse knows just how vital it is for this level of design to be effective and part of it comes from the appearance. Colors and text will be able to come together in order to help said appearance along. In addition, if your page is difficult to move through, chances are that it will not have nearly as much attention driven to it as it should.
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If you would like more information about finance, asset management, and other such topics, please contact Robert Jain Credit Suisse.. This article, Robert Jain Credit Suisse & Talking About Design has free reprint rights.
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