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Consumers Benefit from Passbook
With iOS6, the third screen takes on even more power. Apple introduced Passbook in their software upgrade, which allows consumers to organize and retrieve everything they will need while participating in the world economy. Passbook can even push information and details to the operator based upon time or proximity triggers. Tickets, membership cards, coupons, and boarding passes can now be stored electronically and accessed from one central core app. Passes are sorted by type so a necessary pass can be located quickly and easily. From here, it's only a matter of time before Siri will locate a pass on verbal command.
Superior A. I. Behind the Passbook
By leveraging geographic and temporal proximity triggers, each Passbook pass is imbued with an unsurpassed level of intelligence. Tickets for an upcoming flight can be bought online, then, safely stored in Passbook until needed. As the passenger nears the airport and boarding time, the boarding pass with scannable barcode will automatically appear on the mobile device's locked screen, allowing instant access through security checkpoints. These intelligent passes can be updated in real time with important updates like gate or schedule changes, reducing the number of stressors involved in traveling.
Passbook will transform the way businesses interact with existing and potential customers. Using the real time messaging mechanism, businesses can revise and disseminate promotions as frequently and targeted as they like by sending updated announcements and news directly to a mobile user. Let's say a restaurant is less busy than anticipated. The restaurant can alert mobile consumers in a particular area for a certain time they can receive a 15% discount. Mobile consumers know of the deal immediately, which will influence their decision to visit. If the original response still didn't fill the restaurant, the manager can increase the discount or alter the time for which the discount applies that is then updated automatically in real time.
Business Opportunities with Passbook Passes
Passbook can help companies do away with printed coupons, tickets or loyalty cards and the associated printing and maintenance costs. Coupons and tickets are downloaded straight to a mobile consumer's Passbook eliminating the need for paper tickets. The pass is sent electronically as all the required information is in a database, which can be easily updated and new information sent again directly to the mobile consumer. Passbook offers added convenience to customers and an improved method of managing transactions.
Passbook is not currently tied with credit card information so can't be treated as a complete mobile wallet yet. With its huge consumer base, Apple is poised to push Passbook to be used for mobile payments.
Making the Transition Seamless
Businesses and buyers will benefit from the Apple's Passbook play. To see how these businesses can make Passbook passes for their customers, or how customers can make their own Passbook passes, PassPages has devised an easy-to-use system that lets you to create a pass and send it to your phone. This way, consumers can organize their wallet full of loyalty cards and coupons on their iPhones while businesses can start taking advantage of the marketing opportunities from coupon passes via Passbook.
With iOS6, the third screen takes on even more power. Apple introduced Passbook in their software upgrade, which allows consumers to organize and retrieve everything they will need while participating in the world economy. Passbook can even push information and details to the operator based upon time or proximity triggers. Tickets, membership cards, coupons, and boarding passes can now be stored electronically and accessed from one central core app. Passes are sorted by type so a necessary pass can be located quickly and easily. From here, it's only a matter of time before Siri will locate a pass on verbal command.
Superior A. I. Behind the Passbook
By leveraging geographic and temporal proximity triggers, each Passbook pass is imbued with an unsurpassed level of intelligence. Tickets for an upcoming flight can be bought online, then, safely stored in Passbook until needed. As the passenger nears the airport and boarding time, the boarding pass with scannable barcode will automatically appear on the mobile device's locked screen, allowing instant access through security checkpoints. These intelligent passes can be updated in real time with important updates like gate or schedule changes, reducing the number of stressors involved in traveling.
Passbook will transform the way businesses interact with existing and potential customers. Using the real time messaging mechanism, businesses can revise and disseminate promotions as frequently and targeted as they like by sending updated announcements and news directly to a mobile user. Let's say a restaurant is less busy than anticipated. The restaurant can alert mobile consumers in a particular area for a certain time they can receive a 15% discount. Mobile consumers know of the deal immediately, which will influence their decision to visit. If the original response still didn't fill the restaurant, the manager can increase the discount or alter the time for which the discount applies that is then updated automatically in real time.
Business Opportunities with Passbook Passes
Passbook can help companies do away with printed coupons, tickets or loyalty cards and the associated printing and maintenance costs. Coupons and tickets are downloaded straight to a mobile consumer's Passbook eliminating the need for paper tickets. The pass is sent electronically as all the required information is in a database, which can be easily updated and new information sent again directly to the mobile consumer. Passbook offers added convenience to customers and an improved method of managing transactions.
Passbook is not currently tied with credit card information so can't be treated as a complete mobile wallet yet. With its huge consumer base, Apple is poised to push Passbook to be used for mobile payments.
Making the Transition Seamless
Businesses and buyers will benefit from the Apple's Passbook play. To see how these businesses can make Passbook passes for their customers, or how customers can make their own Passbook passes, PassPages has devised an easy-to-use system that lets you to create a pass and send it to your phone. This way, consumers can organize their wallet full of loyalty cards and coupons on their iPhones while businesses can start taking advantage of the marketing opportunities from coupon passes via Passbook.
About the Author:
Earl Johnson encourages one to offer Passbook passes a try. Making use of Passbook, it is possible to retail your entire seat tickets, discount coupons, commitment charge cards, as well as other electronic digital moves. You can develop, distribute and also control the passbook moves. Check out our own Passbook on how people find out concerning Passbook passes and passbook benefits.
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